We put a great deal of passion in our designs. Therefore, we believe that they should be named something special.
As our design style clearly takes it point of departure in the Danish minimalist design tradition, we found it natural that our designer watches should have Danish names. The Danish monarchy, one of the world’s oldest, as well as the Vikings are the most Danish things we know of, so it was straight forward to name our designs after the first three Viking Kings to rule Denmark; Gorm den Gamle, Harald Blåtand, and Svend Tveskæg.
We wish to cherish the Danish design and to give our designs a unique history. Therefore, each watch has its own discrete reference to the Viking Kings.
Gorm is our absolute first design, as our designer, Kristian Asbjørn Iversen, has a strong preference for watches with numbers. Therefore, this was the design we made as the very first. As Gorm den Gamle was the first king to unite Denmark under one kingdom, this model was to be named after him.
The Harald Blåtand watches has a red dot on one of the hands as a discrete symbol of the bloody sword that killed Harald Blåtand on the battlefield. Harald Blåtand is one of our most popular watches for men.
Svend Tveskæg is rose gold as a discrete symbol of the great treasures he conquered on his many quests, in especially England and Norway. He became the king of England in 1014, and to this day, British children still sing “London Bridge Is Falling Down” about Svend Tveskæg and his navy attacking London in 1014.
We believe that the strap makes half the watch. We are proud to have been able to design a truly simplistic strap without any stitches to match the minimalistic watch face.
Each and every single strap is made by hand of carefully handpicked leather at one of the world’s best sewing shreds. The straps for women is slightly shorter than the straps for men.
Each strap has an innovative spring-bar that makes it easy for you to change between the straps using no other tools than your fingers.
Leather production is extremely stressful for the environment, as it requires a great deal of chemicals to clean the leather before it goes into production.
We are beyond proud that all our straps are vegetable tanned which means that there has been no use of chemicals what so ever during the production process. Instead, the large stocks of leather have been laying in large vessels filled with water and roots from oak trees which slowly cleans the leather. It is this process that makes the IVER Denmark watch straps soft and luxurious in its texture.
We believe that the look of the bottle actually means something to how the wine tastes. Our motto is “Simple Things Done Well”. We believe the packaging says something about the creators’ passion for creating the watch – and all other accessories that comes with it. We have put an effort into designing the packaging. We want you to feel that we have done our very best throughout each and every single component. Because we have done exactly so.