SIMPLE THINGS DONE WELL.
Our vision is the design the timeless classics of the next generation. To create this, our core philosophy in everything we do is based on the belief that, the mark of great design and craftsmanship is seen in the small and simple things done well.
HARALD BLÅTAND (HARALD BLUETOOTH).
The watch is named after the second viking king of Denmark, Harald Blåtand (Harald Bluetooth). If you connect his two initials, written by runes on the back of the watch, you’ll see the Bluetooth logo, which also is named after Harald Bluetooth – apparently for his ability to bring people together. However, he managed to get quite unpopular as a group of rebellions led by his own son, Svend Tveskæg, eventually killed Harald. The red tip of one of the hands is a discrete symbol of the bloody sword killing Harald on the battlefield.
SAPPHIRE GLASS AND SWISS MOVEMENT.
The glass is made of crystal sapphire – one of the hardest materials in the world. So, if you are the kind of type that hits your watch frequently, this is the watch for you as the glass is scratch resistant even in hard use. The movement is a high quality Swiss Ronda, and the watch is of course water proof to 50 meters so you do not have to worry getting it wet.